Welcome!

Dear participant,

I would like to ask for your cooperation for my research as part of my Master's thesis. The aim of this research is to examine how people perceive social media profiles and their content. If you agree to take part in this study, you will be asked to review influencer profiles at Instagram. The questionnaire is estimated to take seven minutes and is best performed on a smartphone or laptop. As a token of appreciation for your time, you will have the chance to win one of five €20 Amazon vouchers at the end of the questionnaire.

Your participation in this study is completely voluntary. If you agree to participate you have the right to withdraw your participation at any time without further consequences or the need for explanation. Your responses are anonymous and will be used solely for academic research purposes.

If you have questions about this study or if you have a research related problem, you may contact the researcher Aleyna Dogramaci via email: s3254111@stud.uni-frankfurt.de.

Your participation in this study is appreciated. Thank you in advance for your time and cooperation. By clicking “Yes, I agree to participate in this study” below you are indicating that you are at least 18 years old, have read and understood this consent form and agree to participate in this research study. If you wish to participate in this study, you must agree. Please print a copy of this page for your records.